Privacy notice
Blue Line Adventures Limited takes your privacy seriously. We collect, use and store your personal information lawfully, fairly and securely, in accordance with UK data protection legislation.
This privacy notice explains how we use your personal information, your rights, and how to contact us.
Blue Line Adventures Limited is the data controller for the personal information we process.
Third-party websites
Our website may contain links to third-party websites. This privacy notice does not apply to those websites. Please review their own privacy notices to understand how they use your personal information.
Contact us
Email: info@bluelineadventuresuk.org
Phone: 07450 725678
What information we collect
We may collect and process the following information:
- Name
- Address
- Date of birth
- Phone number
- Health information (including medical conditions, allergies, dietary requirements and emergency information)
- Records of consent, where appropriate
- Payment details (processed securely via third-party payment providers where applicable)
- Website usage information (including cookies and user journeys)
- Photographs or video recordings taken during activities or events
- Purchase or booking history
- Website viewing history
- Compliments, complaints or feedback
- Correspondence with us
Why do we collect your information
- To provide services and goods, including delivery.
- To provide service updates or marketing.
- To comply with legal requirements.
- To deal with queries, complaints, or claims.
How do we collect your information
- When you have directly provided it to us
- When you have visited our website via your browser’s cookies
- When you have placed an order with us or booked onto an event
- When you have made contact with us via text, phone, email, social media, or this website
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website
- Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
- Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using your personal information are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
How long we keep information
Your information may be kept for up to three years after the date it is provided to us, or after your last engagement with our services.
Who we share information with
Your information will only be shared outside of our organisation in the event of an emergency whilst you are attending an event with us. This will generally be limited to the emergency services.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated: 17th January 2026